The Value of a Trademark Registration

Monday, September 12, 2011

The value of a registered trademark was reinforced on September 6, 2011 when the United States District Court for the Southern District of Florida approved a preliminary injunction in favor of B &W client Intec, Inc. in its trademark litigation battle with Monster Cable Products, Inc.  Intec had registered the trademark JAMZ for headphones for portable music players.  Monster Cable Products introduced a competing line of products using the marks JAMS, DJ Jamz, LIL’ JAMZ and Mobile Jamz.  Intec sued based upon its prior registration of Jamz, and the Court granted the preliminary injunction over the strong objection of Monster Cable Products.  The Court relied heavily upon the registration and the rights it gave to Intec.  This decision highlights the value of a registered trademark for a company, large or small, that sells branded products.  If the product is important enough to sell, its name is important enough to register.